Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Google and other search engines are aggressively rolling out new formats for search results. Everyone likes to see a nicely designed website, but given a …

When you write meta descriptions for a living, it can be easy to fall into a rut. The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. Google, in particular, ranks inbound …