Lessons I've learned from widgets

Going with the cheapest option is liable to burn you, as is flying blind and hoping for the best when you don't know what you're doing. More than 60% of the websites that appear in the top 10 ranks in Google?s SERP are at least three years old or …

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Understanding citations

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Backlinking has a similar effect on ranking. Advertising often supports other marketing functions. For example, where would one find a rocking horse restorer ? Our …

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Design a link-earning strategy

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Since engagement is directly tied to user experience, here's another …

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Pay particular attention to meta tags when performing an audit

What we do, the services we offer, and the locations in which we offer those services. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Google reported an incredible hike …

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