The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google doesn't exactly frown on new players, but it does favor older, more established domains over new, unproven ones. Have you tried listing your organisation in …

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Choose …

We often see spammy sites ranking – and the reason they do is that the user metrics are great. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that …

The consumer should see the brand name frequently in as many locations as possible. If it is your first time finding out keywords can have tails, then learn more about Long-Tail Keywords. Play hard with playground equipment designed for both children and adults. If Vegan UK 4xx errors are unexpected …

Going with the cheapest option is liable to burn you, as is flying blind and hoping for the best when you don't know what you're doing. More than 60% of the websites that appear in the top 10 ranks in Google?s SERP are at least three years old or …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Backlinking has a similar effect on ranking. Advertising often supports other marketing functions. For example, where would one find a rocking horse restorer ? Our …

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Since engagement is directly tied to user experience, here's another …

What we do, the services we offer, and the locations in which we offer those services. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Google reported an incredible hike …