The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google doesn't exactly frown on new players, but it does favor older, more established domains over new, unproven ones. Have you tried listing your organisation in …

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Choose …

We often see spammy sites ranking – and the reason they do is that the user metrics are great. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that …

If the URL hasn't been indexed yet, this stops search bots indexing the page which is what you want if the page really doesn't exist. (While advertisers can expect a relatively small bump in volume, in aggregate, a 3-4% bump in clicks for Google adds up.) As with previous changes …

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Marketing programs help position a brand effectively. The feeling of being able to see correctly after your lasik eye surgery is a …

The consumer should see the brand name frequently in as many locations as possible. If it is your first time finding out keywords can have tails, then learn more about Long-Tail Keywords. Play hard with playground equipment designed for both children and adults. If Vegan UK 4xx errors are unexpected …

Going with the cheapest option is liable to burn you, as is flying blind and hoping for the best when you don't know what you're doing. More than 60% of the websites that appear in the top 10 ranks in Google?s SERP are at least three years old or …

Most link building strategies at least partially rely on outside sources constructing links. SEO even matters once you get someone to your site. Does searching for SEO York make your eyes light up when you see the results? Be Sitefire and user-friendly, though. Use keywords relevant to your products and …

So, most SEOs are self-taught. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. There are many facets of outbound communications to consider. Have you ever …

It's not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. They'll help corral thoughts as you begin editing. The marketing department concentrates on customers and the channel members on the route to those customers, such as …

However, this isn't a fair world, thanks to those black hat SEO pirates. Regardless, the consensus now appears to be that citations are declining in importance.t?s quite true that our industry?s perception of the role of citations has evolved over the past couple of decades and, happily …

This simplicity, so different from portal-like search engine sites, was a welcome relief for many. For example, if you include a link as part of a comment on a particular blog post, the text in your comment better have something to do with that blog. Any SEO pro will tell …

If Google detects multiple instances of duplicate content, search engine crawlers can become confused and abandon indexing your site altogether. The good news is that by handling website migrations well, you can ensure that there Although Google's search results are provided at a page level, Google also likes to have …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Backlinking has a similar effect on ranking. Advertising often supports other marketing functions. For example, where would one find a rocking horse restorer ? Our …

SEO is the practice of providing your clients with information about your services digitally. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Since engagement is directly tied to user experience, here's another …

What we do, the services we offer, and the locations in which we offer those services. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Google reported an incredible hike …

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Google and other search engines are aggressively rolling out new formats for search results. Everyone likes to see a nicely designed website, but given a …

When you write meta descriptions for a living, it can be easy to fall into a rut. The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. Google, in particular, ranks inbound …

Search drives the web -- roughly two-thirds of website visitors originate from organic search. Brands can also be different but should incorporate the multiculturalism present in society. The bad news about SEO is that it's not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Another technique that I have found …

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. SEO isn't something you learn overnight. If …

The higher the quality of your backlinks, the higher your search rankings. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though …