Create Long & Statistics Based Content

If you're already blessed with highly diverse, content-rich pages, and the only thing your website is suffering from is a poorly planned keyword strategy, maybe all you need to do is find new keywords. Select a domain name that makes sense for your brand- not names picked specifically to influence …

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To get fast rankings, you need stickiness

This should be a part of your SEO strategy as it focuses on building relationships and not just backlinks. Moreover, there might not be anything to fix at all.? Google added, ?There?s nothing wrong with pages that may perform less well in a core update.? So what has changed …

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Your key to success: web portals

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Facts about long tail search that will make you think twice

Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. You want to include LSI keywords because more and more search engines are looking for more of a topic match instead of …

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Design + indexed pages = Greatness

You should offer prominent contact information throughout your website, preferably with at least one obvious means of contacting you (such as a phone number in the header of your site). Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. Life insurance - like …

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A few words on landing pages

Content can range from a handful of few-hundred-word posts per month to much more massive, interactive, landmark pieces published on a regular weekly basis. When people share your content on social networks, that's another sign that it's valuable. What better than a walk in the park with the family at …

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Your key to success: duplication

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. I …

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How we improved our onsite SEO in two days

In general, rational appeals succeed when potential customers have high levels of involvement and willingly pay attention to an advertisement. Google will ignore and not index pages with content of 200 words or less. Any outdoor area would be made more child friendly with playground equipment such as these. There …

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The tightening up of 404 not found

The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Within Google Search Console exists a tool that allows you to fetch and render your pages. If you're out and about …

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Never changing landing pages will eventually destroy you

Standardization, in which a company features a uniform product and message across countries, is one option. Link building can still be a valuable strategy, especially if it is used in moderation and in conjunction with the authority-building strategies listed above. Are there any places in the UK to locate the …

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The ultimate revelation of meta tags

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google doesn't exactly frown on new players, but it does favor older, more established domains over new, unproven ones. Have you tried listing your organisation in …

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Don't forget about offsite SEO

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Marketing programs help position a brand effectively. The feeling of being able to see correctly after your lasik eye surgery is a …

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Lessons I've learned from widgets

Going with the cheapest option is liable to burn you, as is flying blind and hoping for the best when you don't know what you're doing. More than 60% of the websites that appear in the top 10 ranks in Google?s SERP are at least three years old or …

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Learning about googlebot crawlers

Most link building strategies at least partially rely on outside sources constructing links. SEO even matters once you get someone to your site. Does searching for SEO York make your eyes light up when you see the results? Be Sitefire and user-friendly, though. Use keywords relevant to your products and …

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Beginner's guide to Google algorithms

So, most SEOs are self-taught. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. There are many facets of outbound communications to consider. Have you ever …

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Make a good use of metrics

It's not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. They'll help corral thoughts as you begin editing. The marketing department concentrates on customers and the channel members on the route to those customers, such as …

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The duplication mystery revealed

However, this isn't a fair world, thanks to those black hat SEO pirates. Regardless, the consensus now appears to be that citations are declining in importance.t?s quite true that our industry?s perception of the role of citations has evolved over the past couple of decades and, happily …

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How you will benefit from LSI

This simplicity, so different from portal-like search engine sites, was a welcome relief for many. For example, if you include a link as part of a comment on a particular blog post, the text in your comment better have something to do with that blog. Any SEO pro will tell …

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Discover the connection between user experience citations

If Google detects multiple instances of duplicate content, search engine crawlers can become confused and abandon indexing your site altogether. The good news is that by handling website migrations well, you can ensure that there Although Google's search results are provided at a page level, Google also likes to have …

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Understanding citations

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Backlinking has a similar effect on ranking. Advertising often supports other marketing functions. For example, where would one find a rocking horse restorer ? Our …

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Expand your keyword stuffing as necessary

SEO is the practice of providing your clients with information about your services digitally. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

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Design a link-earning strategy

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Since engagement is directly tied to user experience, here's another …

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Pay particular attention to meta tags when performing an audit

What we do, the services we offer, and the locations in which we offer those services. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Google reported an incredible hike …

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The ultimate revelation of trust rank

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Google and other search engines are aggressively rolling out new formats for search results. Everyone likes to see a nicely designed website, but given a …

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Hand-crafting description meta tags probably isnt feasible

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

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How I improved my splogs in one day

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Another technique that I have found …

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Reasons that people rely on offsite SEO

The higher the quality of your backlinks, the higher your search rankings. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though …

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