Lessons I've learned from widgets

Going with the cheapest option is liable to burn you, as is flying blind and hoping for the best when you don't know what you're doing. More than 60% of the websites that appear in the top 10 ranks in Google?s SERP are at least three years old or …

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Learning about googlebot crawlers

Most link building strategies at least partially rely on outside sources constructing links. SEO even matters once you get someone to your site. Does searching for SEO York make your eyes light up when you see the results? Be Sitefire and user-friendly, though. Use keywords relevant to your products and …

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Beginner's guide to Google algorithms

So, most SEOs are self-taught. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. There are many facets of outbound communications to consider. Have you ever …

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Make a good use of metrics

It's not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. They'll help corral thoughts as you begin editing. The marketing department concentrates on customers and the channel members on the route to those customers, such as …

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The duplication mystery revealed

However, this isn't a fair world, thanks to those black hat SEO pirates. Regardless, the consensus now appears to be that citations are declining in importance.t?s quite true that our industry?s perception of the role of citations has evolved over the past couple of decades and, happily …

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How you will benefit from LSI

This simplicity, so different from portal-like search engine sites, was a welcome relief for many. For example, if you include a link as part of a comment on a particular blog post, the text in your comment better have something to do with that blog. Any SEO pro will tell …

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Discover the connection between user experience citations

If Google detects multiple instances of duplicate content, search engine crawlers can become confused and abandon indexing your site altogether. The good news is that by handling website migrations well, you can ensure that there Although Google's search results are provided at a page level, Google also likes to have …

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Understanding citations

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Backlinking has a similar effect on ranking. Advertising often supports other marketing functions. For example, where would one find a rocking horse restorer ? Our …

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Expand your keyword stuffing as necessary

SEO is the practice of providing your clients with information about your services digitally. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons …

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Design a link-earning strategy

If one piece of content or page on your site has tons of links pointing to it, Google will assume that because other people are linking back to that page or content, it means the content or page is helpful. Since engagement is directly tied to user experience, here's another …

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Pay particular attention to meta tags when performing an audit

What we do, the services we offer, and the locations in which we offer those services. Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. Google reported an incredible hike …

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The ultimate revelation of trust rank

Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Google and other search engines are aggressively rolling out new formats for search results. Everyone likes to see a nicely designed website, but given a …

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Hand-crafting description meta tags probably isnt feasible

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

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How I improved my splogs in one day

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Another technique that I have found …

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Reasons that people rely on offsite SEO

The higher the quality of your backlinks, the higher your search rankings. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though …

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